Alec monopoly1/2/2023 ![]() And for me to be a graffiti artist working in the brand’s factory in Switzerland is amazing. I create original artworks for the brand and w e transform boutiques into art galleries, which is something that ’s never been done. I know a lot about watches, so, it was just a beautiful marriage.ĭA: What does being a TAG Heuer brand ambassador actually entail?Īlec Monopoly: Well, I’m actually the “Art Provocateur,” so I ’m an ambassador but I’m also more of an art director. And, I mean, as you guys know, I’m a big watch collector. He’s the President of the LVMH Watch Division we just met and he was collecting some of my works and we just really hit it off. ![]() How did that come about?Īlec Monopoly: It star ted kind of organic ally with Jean-Claude Biver. That’s when I star ted bringing some of my paintings outside.ĭA: And no w you’re collaborating with TAG Heuer. And then, when I was in my teens I was doing graffiti out in the streets. It wasn’t until later in about 2008 that I brought my graffiti with my artwork. I knew that was my passion, that ’s what I wanted to do with my career and my life. You know how every kid has their own little tag? It ’s stuff like that.ĭA: Have you always wanted to be a graffiti artist?Īlec Monopoly: I always wanted to be a successful artist. So, it ’s just been a par t of me.ĭA: How did you get involved in the street art scene?Īlec Monopoly: You know, it ’s part of the culture growing up in New York. Ever since I could remember as a child, I grew up around art, painting and drawing. Still, he maintains that rebel attitude of his “guerilla” days.ĭAMAN: Tell us about your first encounter with art…Īlec Monopoly: It ’s hard for me to remember, because my mom is an artist. Monopoly (yes, the one from the boar d game)-the masked artist now collaborates with the watch brand by adding his artistic touch to TAG Heuer boutiques and even watches. Known the world over for his works-many featuring his signature take o n Mr. A gr eat example of how far this acceptance has g one is the one and only Alec Monopoly, who has been appointed brand ambassador and “art provocateur” for Swiss watch brand TAG Heuer. ![]() These past few years, street graffiti has become more and more accepted, with quite a few street artists gaining the popularity of rock stars while still preserving their anonymity. During his visit to Jakarta, TAG Heuer brand ambassador and “Art Provocateur” Alec Monopoly chats with DA MAN about street art, watches and running from the lawĪlec Monopoly (left) and TAG Heuer’s Jean-Claude Biver (right) Monopoly as his mascot was inspired by the stockbroker Bernie Madoff and is intended as a criticism of the billion-dollar bailouts and deregulation associated with major banks.UMASKING THE ARTIST. His adoption of the board game character Mr. Unlike other street artists, Monopoly avoids vandalism-often painting on abandoned buildings and warehouses rather than government properties or businesses. Having achieved international renown, he has been commissioned for high-profile projects with The W Hotel, Philipp Plein, TAG Heuer, Vitamin Water, Avicii, and CoverGirl. Paramount Pictures commissioned Alec Monopoly to design the logo for their production company, INSURGE. ![]() Alec and his work have been covered by The Wall Street Journal, London Times, New York Post, Rolling Stone, Playboy Magazine, Billboard Magazine, Vibe, The Huffington Post, Complex Magazine, Juxtapoz and The Dirt Floor in addition to a myriad of art + lifestyle blogs. Alec Monopoly cites his artistic origins as learning from his mother, an artist, eventually abandoning traditionally academically driven art classes to pursue an individual methodology. The artist has worked in the urban environments of New York, Miami, Los Angeles, Europe and throughout Asia using varied materials (including stencils, spray paint, epoxies, varnishes and newspapers) to subversively depict various iconic pop culture characters. “Alec Monopoly” is the alias of an unidentified graffiti artist, originally from New York City.
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